Career Oriented Program

 

Sports Management

History of Sports Management

Sports club, league and tournaments are three of the more prevalent structures currently used to manage and organize sports. Management systems, including amateur bodies such as the National collegiate Athletic Association and the United States Track and Field Association or professional organizations such as the World Boxing Association and the National Basketball Association, employ some variation of these structures to produce sporting events. But contemporary sports management is far more complex than its historical antecedents. Furthermore, the growing popularity of newer sports such as mountain biking, snowboarding, and rock climbing and the increasing power of new management structure.

The continuing growth of the sports industry and its importance to numerous sponsors and institutions created demand for the systematic study of sports management practices. Since the late 1960, the academic field of sports management has focused on the unique and special issues facing the people who conduct the business of sports.

As the sports management professional began to grow and prosper, it became apparent that although similarities existed between running a general business and running a sports organization, there were also intricacies peculiar to the sports industry. Early on, sports managers learned from hands-on experiences gained in the industry. However, as the sports industry became more complex, the need to train sports managers in a more formal fashion became a necessity. The formal study of sport management emerged from this need.

The concept of a sport management curriculum is generally credited to two people: James G.Mason, a physical educator at the University of Miami-Florida, and Walter O’ Malley of the Brooklyn (now Los Angeles) Dodgers, who discussed the idea in 1957. The first Master’s Program in sports management was established at Ohio University in 1966 and was based on Mason’s and O’ Malley’s ideas. Shortly after the Ohio University graduate program began, Biscayne College (Now St. Thomas for Sports Management). NASSM and NASPE monitor sport management curricula.

Sports Management professional organizations also exist in a number of nations outside North America. Two of these organizations are the Sports Management Association of Australia and New Zealand (SMAANZ) and the European Association of Sports Management (EASM). In addition, 2010 marked the establishment of the African Sports Management Association, with great hopes for collaborations among these various international organizations. As sports management becomes more global in nature, Universities implementing successful country specific curricula outside North America are producing successful sports managements as well. Universities in Belgium, England, Germany, Greece, Ireland, Spain and the Netherland, for example are preparing future Sports Managers. Programs are also thriving in Japan. As the sports industry evolves, sports management curricula will continue to change to meet the needs of this global industry.

Course/Syllabus

CERTIFICATE COURSE

PAPER-I
FULL MARKS: 100

ORGANIZATION, PRINCIPLES AND MANAGEMENT IN SPORTS

1. Concept of Organizational Behavior: Meaning of O.B, Contributing Disciplines to O.B, Individual Behavior-Ability, Learning, Values, Attitudes, Personality.
2. Leadership: What is Leadership, Trait Theories of Leadership, Leadership Styles, and Situational Theories of Leadership.
3. Concept of Management: Sports Management, Management in Physical Education and its Scope.
4. Physical Education: Its Meaning, Need of Physical Education in Modern living.
5. Philosophical Principles of Physical Education: Naturalism, Idealism and Pragmatism.
6. Biological Principles of Physical Education: Biological changes and disadvantage due to evolution, Body Type.
7. Sociological Principles of Physical Education: Socialization through Physical Education, Physical Education and National Integration.

CERTIFICATE COURSE

PAPER-II
FULL MARKS: 100

CONTEMPORARY ISSUES IN SPORTS

1. Psychology: Attention and Interest-characteristics, types, factors, relationship between interest and attention.
2. Anatomy and Physiology: Definition, The human skeletal system-anatomical sex difference. The muscular system and the nervous system- central and astronomical nervous system. The synapse and spinal cord.
3. Sports Training: definition and basic principles of sports training. Motor fitness and its components, different exercise for developing the various components- strength and speed, Warming up, Conditioning, Cooling down.
4. Health Education: definition, World Health Organization (WHO). Food and Nutrition- Balanced diet at different age, diets for athletes and non-athletes.
5. Therapeutic values of Physical Activities: exercise and chronic disease- Osteoporoses, obesity, hypertension, diabetics, heart disease. Health exercise- fitness and wellness-life long process-active life style. Physical activity for women.

CERTIFICATE COURSE

PAPER-III

PRACTICAL ACTIVITIES AND PHYSICAL FITNESS

INTERNAL MARKS: 70
EXTERNAL MARKS: 30

GROUP-A
1. Activities- Aerobics/ Folk Dance
2. Formal Activities- Calisthenics/ Wand

GROUP-B
1. Track and Field (any one).
i. Running-(a) sprint running (b) middle & long distance running.
ii. Throwing-(a) shot put (b) discus (c) javelin throw, and
iii. Jumping-(a) high jump (b) long jump (C) triple jump.
2. Self-Defence (any one).
i. Judo
ii. karate

GROUP-C
1. Football- pass, kicking, volley, heading, dribble, goal keeping.
2. Volleyball- service, pass, games practice.
3. Basketball- passing and receiving, dribbling, shooting, game practice.
4. Throw ball- service, throw, placing, and game practice.
5. Badminton- service, strokes, smash, strategy for single play and doubles formation, game practice.
6. Table Tennis- holding the bad, service, strategy-defensive & attacking, game practice.
7. Cricket- fundamental skills- batting, bowling, fielding, wicket keeping, game practice.

 

DIPLOMA COURSE

PAPER: IV
FULL MARKS: 100

ETHICS, PRINCIPLES AND HISTORY OF SPORTS

1. Values-Ethics in Sport-Nature, Characteristics and Needs, Ethical practices in the field of sports, Sports Code of Conduct.
2. Philosophies of education as applied to Physical Education-Idealism, Naturalism, Realism, Pragmatism, and Humanism.
3. Olympic Movement- (a) Ancient Olympic Games (b) Ideas and Objectives of Olympic Movement (c) Modern Olympic Games. The Olympic Flag, Olympic Touch. The Marathon Race, Winter Olympic Games.
4. Role of Government in Promotion of Sports: Role of the Ministry of Human Resource Development in Development of Sports and Physical Education, various Board and Statutory Bodies established by Govt. for control and promotion of sports, their roles and functions, importance and contributions.
5. Role and Functions of National / International Sports Organizations: Role of IFA, FIFA, BCCI, ICC, CAB, Sports Authority of India(SAI), National hockey Association, Bengal Volleyball Association, Bengal Tennis Association, their Functions and Importance in the Promotion and Management of Sports.

DIPLOMA COURSE

PAPER: V
FULL MARKS: 100

EVALUATION AND RESEARCH IN PHYSICAL EDUCATION

1. Evaluation of skill Achievement:(a) Mc Donal Soccer Test. (b) Russel Lange Volleyball Test (c) Johnson Basketball Test Ability Test.
2. Statical Tools in Evaluation: (a) Frequency Distribution (b) Measure of Central Tendency, Mean, Median, Mode. (c) Measure of Variability, Range, Quartile Deviation and Standard Deviation.
3. Research: Nature and scope of research. Type of Research, formulation and selection of Research problem.
4. Training Method: Weight training, Interval Training, Circuit Training, Fartlek. Perodization: Meaning and definition, types and different part of perodization.
5. Method of teaching: types of teaching method, lesson plan and technique of presentation.

DIPLOMA COURSE

PAPER: VI
FULL MARKS: 100

PRACTICAL TEACHING EXPOSURE

1. Internal Teaching: (a) Formal activities and (b) Any one team game.
2. External Teaching: The students shall have to undertake a full time two weeks teaching exercise in any recognized School/ College on the areas of Physical Education/ Sports and submit a certificate from the Head of the Institute/Vice-Principal for the same.

ADVANCED DIPLOMA COURSE

PAPER: VII
FULL MARKS: 100

ADVERTISING, PUBLIC RELATION AND SPONSORSHIP IN SPORTS

1. Introduction to Advertising- History and Development in Advertising. Definition of Advertising in sports.
2. Sports Personalities as brand endorsers-Reputed sports persons and the brand they are endorsing.
3. Public Relations- History, Definition and Role of Public Relations in promoting sporting events.
4. Sponsorship Issues in Sports- Meaning and Objectives of Sponsorship, Advertising and Sponsorship, Developing Sponsorship Proposal.

ADVANCED DIPLOMA COURSE

PAPER: VIII
FULL MARKS: 100

SPORTS FACILITIES PLANNING & MANAGEMENT

1. Planning and Management infrastructure Facilities like Courts, tracks, Gallery, provision for Drinking Water, Lighting, sitting Arrangements etc.
2. Developments & Maintenance of Sports Arena, Grounds, Indoor Stadium, Tents. Camps etc. Responsibilities of Facilities managers, essential Knowledge and skills required for operating a sport facility: Soft Skills (interpersonal and PR Skills) & Hard Skills- Facility Planning, site selection and design and construction, crowd and alcohol management.
3. First Aid and Emergency Arrangement.
4. Facility administration, including marketing and sales, finance and budgeting, human resources and legal issues. Event planning, security and procedures.
5. Critical phase of facility management: From pre-event briefings to clean up and closing, Merchandising, Housekeeping and Maintenance.

ADVANCED DIPLOMA COURSE

PAPER: IX
FULL MARKS: 100
PROJECT WORK

For the Partial Fulfillment of the Advanced Diploma Course, the students have to undertake a Live Project on any Association/Body related to Sports and submit a Project Report on any activity related to the Association/Body. The following topics may be suggested for the project work.
1. Role of the organization in the Promotion of Sports.
2. Sports Training- Training Load, Conditional Abilities, Technical Training.
3. Public Relations in Sports.
4. Planning and Managing Facilities and Infrastructure in Sports.
5. Drug Abuse in Sports Vs Nutritional Medicines.
6. Managing and promoting Sporting Events.
7. Managing the spectators during Sports Events.
8. Why Sports need to be funded: Role of funding in Sports Management.
9. Sports Organization’s operating environment.
10. Sports Media & Event Management.

Course Objectives

CERTIFICATE COURSE

PAPER-I
FULL MARKS: 100

ORGANIZATION, PRINCIPLES AND MANAGEMENT IN SPORTS

COURSE OBJECTIVES:
1. Concept of Organizational Behavior.
2. State the nature of Organizational Behavior.
3. Identify need for the knowledge on Organizational Behavior.
4. Discuss contribution disciplines to Organizational Behavior.
5. State the nature and characteristics of leadership.
6. Assess the impact of individual on organizational Behavior.
7. Identify leadership style patterns and skills.
8. Discuss the various theories of leadership.
9. Define Sports Management.
10. Discuss management in physical education and its scope.
11. Describe the meaning and need of physical education in modern living.
12. Understand philosophical principles of physical education.
13. Know biological principles of physical education.
14. Describe sociological principles of physical education.

CERTIFICATE COURSE

PAPER-II
FULL MARKS: 100

CONTEMPORARY ISSUES IN SPORTS

COURSE OBJECTIVES:
1. Define psychology and sports psychology.
2. Discuss attention, interest and relationship between attention and interest.
3. Define anatomy and physiology.
4. Describe the human skeleton system, muscular system and nervous system.
5. Concept of sports training.
6. Know principles of sports training.
7. Know motor fitness and its components.
8. Describe different exercise training programmed for developing strength, endurance and speed.
9. Understand warming up, cooling down and conditioning.
10. Define health and health education.
11. Know about World Health Organization (WHO).
12. Discuss food, nutrition and balanced diet at different age group.
13. Understand athletes and non-athletes diet.
14. Know therapeutic values of physical activities.
15. Discuss exercise effects on chronic diseases.
16. Understand the concept of obesity, hypertension, diabetics and heart diseases.
17. State health exercise, fitness and wellness life long process, active life style.
18. Describe various physical activities for women.

DIPLOMA COURSE

PAPER-IV
FULL MARKS: 100

ETHICS, PRINCIPLES AND HISTORY OF SPORTS

COURSE OBJECTIVS:
1. Concept of sports ethics and values of spots.
2. Know ethics characteristics and need in sports and physical education.
3. Describe philosophies of education as applied to physical education.
4. Discuss Ancient and Modern Olympic movement.
5. State the roles of Government in promotion of various sports.
6. Know various boards and statutory bodies established by the Govt. for control and promotion of sports.
7. Describe roles and function of National and International sports organization.
8. Understand function and importance of IFA, FIFA, BCCI, ICC, CAB, SAI, National Hockey Association, Bengal Tennis Association to promote and management of sports.

DIPLOMA COURSE

PAPER-V
FULL MARKS: 100

EVALUATION AND RESEARCH IN PHYSICAL EDUCATION

COURSE OBJECTIVES:
1. Introduce sports skill testing.
2. Describe commonly used skills tests for selected three team games namely Football, Volleyball and Basketball.
3. General considerations of sports skills test construction.
4. Explain frequency distribution, measure of central tendency and measure of variability.
5. Define Research
6. Discuss Research type, nature and scope.
7. Describe Research formulation and selection of Research problem.
8. Concept of Training Method in Sports Training.
9. Explain different types of Training Methodology.
10. Concept of periodization and its types.
11. Understand different periods of training and their duration.
12. Introduce Teaching Method and its types.
13. Describe lesson plan and technique of presentation.

ADVANCE DIPLOMA COURSE

PAPER-VII
FULL MARKS: 100

ADVERTISING, PUBLIC RELATION AND SPONSSORSHIP IN SPORTS

COURSE OBJECTIVES:
1. Concept of Advertising, History and development of Advertising in Sports field.
2. Know objectives of Advertising in sports and games sectors.
3. Understand reputed sports persons and the brand they are endorsing.
4. Define public relation in sports and its history.
5. Describe role of public relation in promoting sporting events.
6. Concept of Sponsorship in sports and its objectives.
7. Understand Advertising and Sponsorship and developing Sponsorship proposal.

ADVANCE DIPLOMA COURSE

PAPER-VIII
FULL MARKS: 100

SPORTS FACILITIES PLANNING AND MANAGEMENT

COURSE OBJECTIVES:
1. Discuss planning and management infrastructure facilities.
2. Describe developments and maintenance of sports Arena, ground, indoor stadium tents, camps etc.
3. Know responsibilities of managers and soft and hard skills of a sports facility.
4. Understand First Aid and emergency arrangement.
5. Discuss facility administration, marketing, sales, finance and budgeting and human resources, legal issues.
6. Explain events planning, security and procedures.
7. State critical phase of facility management.
8. Know pre-event briefings to clean-up and closings events.
9. Understand Merchandising, Housekeeping and Maintenance.