New Mass Communication & Journalism – Salesian College (Autonomous)

Department of Mass Communication & Journalism

Programme Overview

Bachelor of Arts in Mass Communication and Journalism is a four-year degree programme with the possibility of completing the fourth year with research if a particular student secures 75% CGPA in the previous exams.

Programme Objectives & Outcomes

After completion of the programme, a student will be able to:
Knowledge	PO01: Grasp the theories of Mass Communication and Journalism.
	PO02: Acquaint him/herself with the history of the Mass Media, its evolution and impact on the society.
	PO03: Relate his/her understanding of different types of communication process in various classroom and societal experience.
	PO04: Gain awareness about the various contemporary issues in Mass Media.
Skills	PO05: Demonstrate his/her communication skills through paper presentation on subject as well as various interdisciplinary themes.
	PO06: Construct a deeper understanding of the subject and create media content like dummy newspaper, print advertisement, poster, radio jiggles, Photo essay, etc.
	PO07:Integrate and apply ICT in learning process
	PO08:Acquaint him/herself with the diverse current problems and issues related to mass media like convergence of media, explosion of information, future of print journalism, impact of media on culture, evolution of media, efficient use of media for development, and understanding international relations.
Competence	PO09: Explore new ideas and thoughts through the application of theoretical knowledge of media studies and analysis of theories and models of mass media.
	PO10: Initiate self-sufficiency, sincerity, independent thinking as education is a lifelong process for empowering the student to face all challenges in his/her future endeavours.
	PO11: Develop concern for the society, nation as well as promote the feeling of internationalism by comparing our media system with that of other developed countries.

Programme Specific Objectives & Outcomes

Knowledge	PSO1: A student develops a clear idea about the subject Mass Communication and Journalism, like nature, scope, factors, and different agencies of Mass Media & Journalism.
	PSO2: A student gathers knowledge about Mass Communication and Journalism, theories and their implication in the field of Mass Media and development communication.
	PSO3: A student develops knowledge about the history of the media and technical aspect of media.
	PSO4: A student internalizes the basics of communication, relation between media and society, and importance of development communication in the field of media studies.
	PSO5: A student develops knowledge about basic of Media and Cultural studies. S/he also develops knowledge about the importance of different schools of cultural studies in the field of media studies.
	PSO6: A student will understand the skeletal framework of how a media industry works.
	PSO7: A student develops the concept of media research and analytical skills through descriptive measures to understand the use and impact of media on society by gathering relevant data and represent findings through graphs, to develop skills in analysing and displaying data.
Skills	PSO1: A student will develop a clear idea about the subject Mass Communication and Journalism, like nature, scope, factors, and different agencies of Mass Media.
	PSO2: A student will execute the educational implications of the theories of Mass Media.
	PSO3: A student will construct print, audio and audio visual productions.
	PSO4:A student will develop an understanding of media technology involved in print, audio and visual productions.
	PSO5: A student will advocate media ethics.
	PSO6: A student will develop the skill of using computer in media productions and communication.
	PSO7: A learner will exhibit an excellent communication skill, Skill for Democratic Citizenship and related theories, life skill, technical skill, peace and value education.
Competence	PSO1: A learner demonstrates competencies required to use computers in print and audio visual production for implementation of technical knowledge to industry ready.
	PSO2: A student will analyze the history of Media and Journalism.
	PSO3: A student will establish the concepts of Media industry management and convergence of Media.
	PSO4: A student will correlate various qualitative and quantitative data for Media research.
	PSO5: A student will envision a society where people from all walks of life enjoy equal and equitable rights and opportunities.
	PSO6: A student will compute statistical analysis in the field of Media research and cultural studies.
	PSO7: A student will analyze the contemporary trends in Mass communication and Journalism.

Admission & Selection Process

Eligibility

Instructions

* Scanned copies of the class 10, 11/12 marks card should be uploaded while filling up the application.

* If class 12 marks are not available at the time of applying, then marks of any test conducted during class 11 or Pre-board, can be uploaded.

* The office of admissions will verify the scorecards.

* Applications with no scorecards or vague scanned copies will be rejected and termed as Not Eligible.

Kindly make sure your Contact Number & Email is correct and regularly used.

Fee Structure

Course	1st Installment (July)	2nd Installment (Oct)	3rd Installment (Jan)	4th Installment (Apr)	Total Each Year
B.A. Honours (1st Year)	30638	30638	30638	30636	1,22,550
B.A. Honours (2nd Year)	25263	25263	25263	25261	1,01,050
B.A. Honours (3rd Year)	25263	25263	25263	25261	1,01,050
B.A. Honours (3rd Year – Dual Major)	27763	27763	27763	27761	1,11,050
B.A. Honours (4th Year)	25363	25363	25363	25361	1,01,450

Bachelor of Arts in Mass Communication and Journalism is a four-year degree programme with the possibility of completing the fourth year with research if a particular student secures 75% CGPA in the previous exams.

After completion of the programme, a student will be able to:
Knowledge	PO01: Grasp the theories of Mass Communication and Journalism.
	PO02: Acquaint him/herself with the history of the Mass Media, its evolution and impact on the society.
	PO03: Relate his/her understanding of different types of communication process in various classroom and societal experience.
	PO04: Gain awareness about the various contemporary issues in Mass Media.
Skills	PO05: Demonstrate his/her communication skills through paper presentation on subject as well as various interdisciplinary themes.
	PO06: Construct a deeper understanding of the subject and create media content like dummy newspaper, print advertisement, poster, radio jiggles, Photo essay, etc.
	PO07:Integrate and apply ICT in learning process
	PO08:Acquaint him/herself with the diverse current problems and issues related to mass media like convergence of media, explosion of information, future of print journalism, impact of media on culture, evolution of media, efficient use of media for development, and understanding international relations.
Competence	PO09: Explore new ideas and thoughts through the application of theoretical knowledge of media studies and analysis of theories and models of mass media.
	PO10: Initiate self-sufficiency, sincerity, independent thinking as education is a lifelong process for empowering the student to face all challenges in his/her future endeavours.
	PO11: Develop concern for the society, nation as well as promote the feeling of internationalism by comparing our media system with that of other developed countries.

Knowledge	PSO1: A student develops a clear idea about the subject Mass Communication and Journalism, like nature, scope, factors, and different agencies of Mass Media & Journalism.
	PSO2: A student gathers knowledge about Mass Communication and Journalism, theories and their implication in the field of Mass Media and development communication.
	PSO3: A student develops knowledge about the history of the media and technical aspect of media.
	PSO4: A student internalizes the basics of communication, relation between media and society, and importance of development communication in the field of media studies.
	PSO5: A student develops knowledge about basic of Media and Cultural studies. S/he also develops knowledge about the importance of different schools of cultural studies in the field of media studies.
	PSO6: A student will understand the skeletal framework of how a media industry works.
	PSO7: A student develops the concept of media research and analytical skills through descriptive measures to understand the use and impact of media on society by gathering relevant data and represent findings through graphs, to develop skills in analysing and displaying data.
Skills	PSO1: A student will develop a clear idea about the subject Mass Communication and Journalism, like nature, scope, factors, and different agencies of Mass Media.
	PSO2: A student will execute the educational implications of the theories of Mass Media.
	PSO3: A student will construct print, audio and audio visual productions.
	PSO4:A student will develop an understanding of media technology involved in print, audio and visual productions.
	PSO5: A student will advocate media ethics.
	PSO6: A student will develop the skill of using computer in media productions and communication.
	PSO7: A learner will exhibit an excellent communication skill, Skill for Democratic Citizenship and related theories, life skill, technical skill, peace and value education.
Competence	PSO1: A learner demonstrates competencies required to use computers in print and audio visual production for implementation of technical knowledge to industry ready.
	PSO2: A student will analyze the history of Media and Journalism.
	PSO3: A student will establish the concepts of Media industry management and convergence of Media.
	PSO4: A student will correlate various qualitative and quantitative data for Media research.
	PSO5: A student will envision a society where people from all walks of life enjoy equal and equitable rights and opportunities.
	PSO6: A student will compute statistical analysis in the field of Media research and cultural studies.
	PSO7: A student will analyze the contemporary trends in Mass communication and Journalism.

Instructions

* Scanned copies of the class 10, 11/12 marks card should be uploaded while filling up the application.

* If class 12 marks are not available at the time of applying, then marks of any test conducted during class 11 or Pre-board, can be uploaded.

* The office of admissions will verify the scorecards.

* Applications with no scorecards or vague scanned copies will be rejected and termed as Not Eligible.

Kindly make sure your Contact Number & Email is correct and regularly used.

Year	1st Installment (Jul)	2nd Installment (Oct)	3rd Installment (Jan)	4th Installment (Apr)	Total Each Year
1st Year	30638	30638	30638	30636	1,22,550
2nd Year	25263	25263	25263	25261	1,01,050
3rd Year	25263	25263	25263	25261	1,01,050
3rd Year (Dual Major)	27763	27763	27763	27761	1,11,050
4th Year	25363	25363	25363	25361	1,01,450

It is to be noted that though the fee is fixed for four years, there may be a periodic nominal increase to meet the rise in costs.

INTRODUCTION

The Department of Mass Communication & Journalism, Salesian College, Siliguri Campus was established in the year 2014. Since its inception, the department has set high academic standards in its curriculum and has continuously contributed to the emerging demands of the media industry by nurturing the aspiring students with the contemporary media skills. The department provides latest infrastructural facilities and equipments along with strong academic support for the holistic development of the students.

The B.A. in Mass Communication & Journalism programme strives to offer an in-depth understanding of Media industry’s activities and equip students with the necessary knowledge and expertise required to become an expert media professional, ready to take on the challenges of the industry. It also attempts to strengthen the fundamental concepts of media which encompasses the ethics and social responsibility of the media personnel in upholding the fabric of the contemporary society, followed by industry required skill building through a balanced mix of theory and practical classes, thereby harnessing the skills in key domain areas of media including print media, broadcast media, public relations, advertising, films and digital media.

VISION

The B.A. in Mass Communication & Journalism programme strives to offer an in-depth understanding of Media industry’s activities and equip students with the necessary knowledge and expertise required to become an expert media professional, ready to take on the challenges of the industry. It also attempts to strengthen the fundamental concepts of media which encompasses the ethics and social responsibility of the media personnel in upholding the fabric of the contemporary society, followed by industry required skill building through a balanced mix of theory and practical classes, thereby harnessing the skills in key domain areas of media including print media, broadcast media, public relations, advertising, films and digital media.

MISSION

1. To facilitate towards knowledge generation and dissemination.
2. To fulfil human resource needs in the media industry and academics.
3. To inculcate understanding of contemporary media and its impact on society.
4. To encourage the spirit of inclusive and value based learning.
5. To imbibe the culture of ethical journalism and creativity amongst students.

Faculty Profile

Programmes Offered

SONADA CAMPUS

SILIGURI CAMPUS

Faculty Portal

Student Portal

LMS PORTAL

Programmes Offered

SONADA CAMPUS

SILIGURI CAMPUS

Faculty Portal

Student Portal

LMS PORTAL

Department of Mass Communication & Journalism

INTRODUCTION

VISION

MISSION

Faculty Profile

MR. BHABYA CHANDRA KHATI

MR. RAVI BHUSHAN SINGH

MS. NAWANEETA SUBBA

MD. IRFAN-E-AZAM

MR. SIMON SUBBA

MS. SHIKSHITA DEWAN

MR. RANIT SARKAR

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