Department of BBA

 

Overview

The BBA Honours Program Course offered by Salesian College aims at inducting managerial knowledge and skills in students related to different aspects of the business and management of it’s operations. The course is designed to help students to develop decision making ability in real life business situations. It also focuses on developing operational and analytical skills in students to tackle business problems in different functional areas. The students are required to choose a specialization of their interest in the last year of the program, which further facilitates them to develop their management skills in a particular functional area. The course also aims to inculcate global view of the industrial and organizational establishments and their functions which support the business system.

VISION

To excel towards an esteemed centre for pursuing higher studies in Management Studies and grooming of prospective management professionals to become part of the corporate houses at the domestic and international levels.

MISSION

1. Endeavour in academic excellence and leadership through a well-designed pedagogy, based on both internal and university system of education.
2. Inculcate the doctrine of community service, ethical and spiritual values among the prospective management professionals.
3. Culminating the spirit of leadership.
4. Nurture the zeal of entrepreneurship among the students so as to enable them for setting up their own enterprise.

Objectives:

It is expected that at the end of the course the student will:

1. Develop leadership and managerial skills
2. Exhibit technical proficiency in comprehending basic business problems
3. Analyze and develop solutions for business problems and issues by evaluating relevant information.
4. Exhibit competence in use of technology and information systems in business decision making.
5. Conceptualize a business plan and develop a business plan document
6. Develop entrepreneurial skills for creating and managing innovation and startups

Course Details

Semester I

Course No Course Title Course Type Marks Credits
101
Environmental Studies
AECC-I
100
2
102
Principles of Management and Organisation Behaviour
Core Course-I
75
6
103
Business Regulatory Framework
Core Course-II
75
6
104
Micro Economics
Generic Course-I
75
6
Total
325
20

Semester II

Course No Course Title Course Type Marks Credits
201
English/MIL Communication
AECC – II
50
2
202
Business Mathematics
Core Course - III
75
6
203
Financial Accounting for Managers
Core Course – IV
75
6
204
Business Environment
Generic Course- II
75
6
Total
275
20

Semester III

Course No Course Title Course Type Marks Credits
301
Income Tax – Laws & Practice
Core Course – V
75
6
302
Cost & Management Accounting
Core Course - VI
75
6
303
Financial Management
Core Course – VII
75
6
304
Quantitative Techniques
Generic Course- III
75
6
305
Entrepreneurship Development
SEC - I
75
2
Total
375
26

Semester IV

Course No Course Title Course Type Marks Credits
401
Human Resource Management
Core Course – VIII
75
6
402
Marketing Management
Core Course - IX
75
6
403
Production Management
Core Course – X
75
6
404
GST and Customs Duty
Generic Course- IV
75
6
405
E Commerce
SEC - II
75
2
Total
375
26

Semester V

Course No Course Title Course Type Marks Credits
501
Business Statistics
Core Course – XI
75
6
502
Strategic Management
Core Course – XII
75
6

 

503FA
503FB
503FC

503MA
503MB
503MC

503HA
503HB
503HC

Any one paper from the three Groups based on Specialisation opted :

Group A: FINANCE

a) Corporate Accounting
b) Financial Markets and Institutions
c) Microfinance and Financial Inclusion

Group B: MARKETING

a) Marketing of Services
b) Consumer Behaviour
c) Marketing Research

Group C: HRM

a) Labour Legislation
b) Human Resource Development
c) Organisational Development

DSE – I
75
6

 

504FA
504FB
504FC

504MA
504MB
504MC

504HA
504HB
504HC

Any one paper from the three Groups based on specialization opted ,excluding the paper taken in DSE I:

Group A : FINANCE
a) Corporate Accounting
b) Financial Markets and Institutions
c) Microfinance and Financial Inclusion


Group B : Marketing
a) Marketing of Services
b) Consumer Behaviour
c) Marketing Research


Group C : HRM
a) Labour Legislation
b) Human Resource Development
c ) Organisational Development

DSE – II
75
6
Total
300
24

Semester VI

Course No Course Title Course Type Marks Credits
601
Computer Applications In Business
Core Course – XIII
75
6
602
Report on Project Work
Core Course – XIV
75
6

603FA
603FB
603FC

603MA
603MB
603MC

603HA
603HB
603HC

Any one paper from the three Groups based on specialization opted :

 Group A : FINANCE

a) Financial Statement Analysis
b) Investment banking and Financial Services
c) Security Analysis and Portfolio Management

Group B : MARKETING

a) Advertising and Sales Promotion
b) Distribution and Retail Management
c) International Marketing

Group C : HRM

a) Training and Development
b) Discipline and Grievance Management
c) Labour Welfare and Compensation

DSE – III
75
6

604FA
604FB
604FC

604MA
604MB
604MC

604HA
604HB
604HC

Any one  paper from the three Groups based on specialisation opted, excluding the paper taken in DSE III

Group A : FINANCE

a) Financial Statement Analysis
b) Investment banking and Financial Services
c) Security Analysis and Portfolio Management

Group B : Marketing

a) Advertising and Sales Promotion
b) Distribution and Retail Management
c) International Marketing

Group C : HRM

a) Training and Development
b)Discipline and Grievance Management
c) Labour Welfare and Compensation

DSE – IV
75
6
Total
300
24
Grand Total
1950
140

Course Outcome

  • Semester I
  • Semester II
  • Semester III
  • Semester IV
  • Semester V
  • Semester VI

Paper 101-AECC1- Environmental Studies
General Outcome: To acquaint the students and raise awareness about the environmental concerns, social issues and how nature is being exploited.
Specific Outcome: There is an immediate need to make people aware about environmental degradation and raising concerns about sustainability.

Paper 104-GE1-Managerial Economics
General Outcome: To apply economic concepts and techniques in evaluating business decisions taken by the firms.
Specific Outcome: Emphasis is on explaining how tools of standard price theory can be employed to formulate a decision problem, evaluate alternative courses of action and finally choose among alternatives.

Paper 102-CC1-Principles of Management and OrganisationBehaviour
General Outcome: To acquaint the students with the fundamentals of managing business and to understand individual and group behaviour at work place so as to improve the effectiveness of an organisation.
Specific Outcome: The course will focus on and use Indian experiences, approaches and cases.

Paper 103-CC2-Business Regulatory Framework
General Outcome: To gain knowledge of the branches of law which relate to business transaction, certain corporate bodies and related matters.
Specific Outcome: To understand the applications of these laws to practical commercial situations.

Paper 210 AECC-2:- English/Hindi/Nepali/Bengali MIL Communication
General Outcome: To inculcate the sense of ethnicity and command over the mother language.
Specific Outcome: To develop communication skill and command over the language.

Paper 202- Business Mathematics CC 3
General Outcome: The objective of this course is to familiarize students with the applications of Mathematics and statistical techniques in business decision-making.
Specific Outcome: To enlighten the students about practical aspects of mathematics to operate a business organization.

Paper 203: Financial Accounting for Managers CC 4
General Outcome: To familiarize students with the mechanics of preparation of financial statements,understanding corporate financial statements, their analysis and interpretation.
Specific Outcome: To analyse and interpret the final accounts for decision making in organizations. 

Paper 204: Business Environment GE2
General Outcome: To acquaint students with the contemporary issues regarding the environment of business to facilitate a better insight into that environment.
Specific Outcome: To undersatnd the impact the globalized businees scenario on the business.

Paper 301: Income Tax Law and Practice CC 5
General Outcome: To provide basic knowledge and equip students with application of principles and provisions of Income-tax Act, 1961 and the relevant Rules.
Specific Outcome: To acquaint the students with the Indian Tax Structure and existing statutes.

Paper 302: Cost And Management Accounting CC 6
General Outcome:To acquaint the students with basic concepts used in cost accounting, various methods involved in cost ascertainment and cost accounting book keeping systems.
Specific Outcome: To make the students familiar with the standards of cost and accounting system to run the day to day cost control.

Paper 303 - Financial Management   CC 7
General Outcome: To acquaint students with the techniques of financial management and their applications for business decision making
Specific Outcome: To acquaint the students with the financial structure and  financial management of a firm.

Paper 304 - Quantitative Techniques for Management GE 3
General Outcome: To acquaint students with the construction of mathematical models for managerial decision situations and to use computer software packages to obtain a solution wherever applicable.
Specific Outcome: The emphasis is on understanding the concepts, formulation and interpretation.

Paper 305 – Entrepreneurship Development SEC-1
General Outcome: The purpose of the paper is to orient the learner toward entrepreneurship as a career option and creative thinking and behavior.
Specific Outcome: To enable the students gain knowledge about the basics of initiating a business , support and government regulations.

PAPER 401 - Human Resource Management CC  8
General Outcome: The objective of this course is to help the students to develop an understanding of the concept & techniques of essential functions of human resource management.
Specific Outcome: The course will use and focus on Indian experiences, approaches and cases.

PAPER 402 - Marketing Management CC 9
General Outcome: This course aims to familiarize students with the marketing Functioning organizations. It will equip the students with understanding of the Marketing Mix elements and sensitize them to certain emerging issues in Marketing.
Specific Outcome: The course will use and focus on Indian experiences, approaches and cases.

PAPER 403 - Production Management  CC 10
General Outcome: This course aims to familiarize students with the production function in organizations. It will equip the students with understanding of the Production process and sensitize them to certain emerging issues in Production.
Specific Outcome: The course will use and focus on Indian experiences, approaches and cases

PAPER 404 - Goods And Services Tax & Customs Duty   GE4
General Outcome: Introduction to customs law including Constitutional aspects, levy of and exemptions from customs duties,all provisions including application of customs law, taxable event, charge of customs duty, exceptions to levy of customs duty, exemption from custom duty.
Specific Outcome: Concept and features of indirect taxes, Goods and Services Tax (GST) Laws, Levy and collection of CGST and IGST

PAPER 405- E Commerce SEC- 2
General Outcome: To enable the student to become familiar with the mechanism for conducting business transactions through electronic means.
Specific Outcome: To enable the students to understand about the digital revolutions in the business world.

PAPER 501-Business Statistics CC 11
General Outcome: To familiarize the students with various Statistical Data Analysis tools that can be used for effective decision making.
Specific Outcome:Emphasis will be on the application of the concepts learnt.

PAPER 502- Strategic Management CC 12
General Outcome: To familiarize the students with strategic management principles that can be used for effective decision making.
Specific Outcome: Emphasis will be on the application of the concepts learnt.

GROUP A Specialization -FINANCE

PAPER 5FA- Corporate Accounting
General Outcome:To enable the students to acquire the basic knowledge of the corporate accounting.
Specific Outcome: To learn the techniques of preparing the financial statements.

PAPER 5FB-Financial Markets and Institutions
General Outcome:To provide the student a basic knowledge of financial markets and institutions and to familiarize them with major financial services.
Specific Outcome: To enlighten the students about how the financial markets operate,and the regulatory framework for that.

PAPER 5FC- Microfinance and Financial Inclusion
General Outcome:To enable the students to acquire the basic knowledge of the microfinance and to learn the techniques of such financing .
Specific Outcome: To understand the necessities about covering everyone under financial services and the practical applications of Financial Inclusion.

GROUP B: Specialization -MARKETING

PAPER 5MA- Marketing of Services
General Outcome:Objectives: To enable the students to acquire the basic knowledge of marketing of Services and to learn the techniques of such marketing .
Specific Outcome: To get a deep insight about the fastest growing segment of the Indian economy,and how it operates.

PAPER 5MB- Consumer Behaviour
General Outcome: The objective of this course is to provide basic knowledge of concepts, dimensions and issues of consumer behavior and the skills of understanding and analyzing consumer behavior to develop marketing strategies.
Specific Outcome: To understand how and why consumers behave or do not behave in specific ways, and their preferences for purchasing products/services.

PAPER 5MC-Product and Brand Management
General Outcome: The objective of this course is to provide basic knowledge of concepts, dimensions and issues of product and brand management and developing branding strategies
Specific Outcome:To highlight the importance of brand dimensions , brand affinity, marketing and product details.

Group C Specialization – HUMAN RESOURCE MANAGEMENT

Paper 5HA- Labour Legislation
General Outcome: To familiarize the students with the concept of various labour legislations in the modern organizational setting
Specific Outcome: To enlighten the students on how to meet the regulatory and labour requirements for the business.

Paper 5HB-Human Resource Development
General Outcome:To explore the concepts and techniques of the essential elements of HRM and to enable the students to recognize its critical issues .The course aims to understand HRM concerns
Specific Outcome: To enable an understanding on how the energy and talents of the people can be channelized towards achieving organizations mission, value, vision and goals.

Paper 5HC-Organisational Development
General Outcome: The course gives an overview of the need for OD and OD practices which can develop and improve an Organization’s systems and strategies leading to an optimal HRD climate
Specific Outcome:To strategize for organization improvement, problem solving and renewal process.

PAPER 601- Computer Applications in Business
General Outcome:To provide computer skills and knowledge for commerce students and to enhance the student understands of usefulness of information technology tools for business operations.
Specific Outcome: The emphasis is on basic hardware and software aspects, software processing,computer technologies.

PAPER 602-Business Research Methods and Project Work
General Outcome:This course aims at providing the general understanding of business research and the methods of business research. The course will impart learning about how to collect, analyze,present and interpret data.
Specific Outcome: Enhanced knowledge and skills to carry out research for businesses, better awareness about business research methods.

GROUP A Specialization -FINANCE

PAPER 6FA-Financial Statement Analysis
General Outcome:The aim of this course is to provide a conceptual framework for analysis of the financial statements of a Company
Specific Outcome: Highlights the important relationships between items in the financial statements .It helps in assessing and interpreting the results of past performance and the current financial position.

PAPER 6FB-Security Analysis and Portfolio Management
General Outcome:The aim of this course is to provide a conceptual framework for analysis from an investor’s perspective of maximizing return on investment – a sound theoretical base with examples and references related to the Indian financial system.
Specific Outcome:Enlightens and emphasizes on how to accomplish financial goals, capital appreciation,current income, and capital preservation.

PAPER 6FC-Investment Banking and Financial Services
General Outcome:The objective of this paper is to know the different aspects of Investment banking, mergers and acquisition and the detailed SEBI guidelines on issue management.

GROUP B Specialization –MARKETING MANAGEMENT

PAPER 6MA- Advertising and Sales Promotion
General Outcome:The objective of this course is to provide basic knowledge of concepts, issues, tools and techniques of advertising and sales promotion.
Specific Outcome: Emphasizes on securities research, proprietary trading, and investment management.

PAPER 6MB- Distribution and Retail Management
General Outcome: The objective of the course is to develop an understanding about the role of Marketing channels, distribution and retailing. The course is also designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies.
Specific Outcome: Understand distribution efficiency,provide salesmanship,, determine  price mechanism, and provide market intelligence.

PAPER 6MC- International Marketing
General Outcome:The objective of the course is to develop an understanding about the role of international Marketing.
Specific Outcome: To understand how sale and purchase of products and services in a market act as a platform for several other markets from several other countries.

Group C Specialization –HUMAN RESOURCE MANAGEMENT

PAPER 6HA- Training and Development
General Outcome: To familiarize the students with the concept and practice of training and development in the modern organizational setting
Specific Outcome: To integrate the busy market, ceaseless competition with the organization demands, increased productivity, and quality improvement.

PAPER 6HB-Discipline and Grievance Management
General Outcome: To acquaint students with concepts of Industrial Relations and various legislations related to Labour Welfare and Industrial Relations
Specific Outcome: To emphasize how to manage disciplinary and grievance issues effectively, to improve individual performance and team performance.

PAPER 6HC- Labour Welfare and Compensation Management
General Outcome:To familiarize students about concepts of performance and compensation management and how to use them to face the challenges of attracting, retaining and motivating employees to high performance.
Specific Outcome: To enable the students on understanding of the meaning of welfare,knowledge of welfare agencies and welfare schemes and their provisions.

Faculty

Sonada Campus


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Tshering Dolma Sherpa
HOD

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Dhirendra Newar
Assistant Professor

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Kriti Bk
Assistant Professor

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Co-Ordinator

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Co-Ordinator

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Co-Ordinator

Siliguri campus


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Patrick Johnson
Dean - Commerce & Management Studies

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Anirban Ghosh
Faculty, Department of Management Studies, and Co-Ordinator; Events, Internal Audit and Placement

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Dipankar Rudra
Assistant Professor

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Rupam Majumder
Assistant Professor and Examination Coordinator

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Fr. Aju Kurian
Vice-Principal